Technology, history, and non-profits converge this summer for an interactive event called Folk Secrets. Oklahoma residents are challenged to search for an area treasure using an augmented reality app and Facebook videos as their guide. Along the way, you’ll encounter historical people, places, and events tied to the story of Oklahoma. The first person to find the treasure wins $1,000 and the opportunity to award the treasure itself ($4,000) to a non-profit of your choosing. Participants who complete all the clues and the final clue instructions become eligible for additional prize drawings during the Facebook Live Season Finale, in addition to the first place winner. Basically, if you don’t find the treasure first, you can still win prizes and have fun along the way.
The hunt started on June 30th at 10 am with a Facebook Live video announcing the first clue, which you can watch below. The winner will be announced live on Facebook during a season finale episode on September 1st.
To play, download the Folk Secrets Codex App from the Apple or Android store and use it to scan the first clue, which is the the state flag of Oklahoma. (In the app’s description, it tells you this, so it’s not like this is a spoiler.) To help you out, there’s a picture of the flag below. If you’re reading this article from your computer, you should be able to use your phone to scan it.
When you scan the flag, you’ll activate an augmented reality experience revealing the second clue, which then you’ll have to find and scan on your own. If you’ve never used an augmented reality app before, prepare to be blown away. This process continues until a participant solves all the clues. Clues are spread throughout the Cleveland and McClain County area including the towns of Moore, Norman, Noble, Purcell, Lexington, and south Oklahoma City.
In conjunction with app clues, video episodes of Folk Secrets will air each Friday at 10 am from June 30th – September 1st on facebook.com/folksecrets (and FolkSecrets.com). The video episodes provide background on the treasure; where it came from, how it ties into our local history, and hints to help solve the clues. There are also hints on Jonathan Quill’s Twitter account.
“This is an opportunity to get out and explore where we live, learn about our history and help charity at the same time,” said Brent Wheelbarger, CEO of Trifecta Communications. “It’s also a local summertime adventure families can do together and maybe win cash.”
As an Oklahoma-based developer of emerging technologies including augmented and virtual reality, Trifecta Communications created the Folk Secrets project as an experiment in storytelling. By broadcasting live TV-style episodes on social media and allowing viewers to participate with an augmented reality app, Folk Secrets tells a story in an entirely new way.
Folk Secrets is a collaborative effort between Cleveland/McClain county media outlets including Moore Monthly, Norman Transcript, Moore American and the Purcell Register. The project is underwritten by area businesses including BancFirst, Cobble Insurance Agency, Inc., Crossland’s Rental, Levant Technologies, Lincoln Lending, Nosh, Norman Regional Health System, Oz Saferooms, Randall’s Temperature Control, and Vans Pig Stands.
Get the app and find that treasure!