#SaturdayMorningHustle

In this week’s Creator Conversation Q&A session, I interview Kyle Golding, who among many things, is the producer of the entrepreneur advice and encouragement podcast, #SaturdayMorningHustle.

In your own words, what is the #SaturdayMorningHustle podcast about?

If you want something bad enough, you have to hustle for it. You can’t just work 9-5 Monday through Friday and hope to become the next big thing. You must work smart, work hard and put in the extra effort while everyone is else is sleeping, playing or just wasting time. For me, that “bonus” time to get extra work done and set myself up for a more successful week to come is on Saturday morning. No phone calls, no emails and no one around the office to distract me. It’s easier to stay in bed on the weekend, but big things don’t happen the easy way.

The podcast is for entrepreneurs, hustlers, business owners, creative professionals or anyone who’s trying to go above-and-beyond in their career.

Who is the podcast intended for?

The podcast is for entrepreneurs, hustlers, business owners, creative professionals or anyone who’s trying to go above-and-beyond in their career. If you work hard for yourself or someone else in order to create success, this is the podcast for you. If you’re launching/running a startup, a self-brand (influencer, coach, artist/musicians, etc.) or corporate climber you can apply the ideas and tactics I discuss.

I try to provide practical advice along with motivation without sugarcoating the truth. Being really successful is hard, a lot of work and often can be frustrating. It helps to know you’re not alone in the process.

Why did you want start the podcast?

The podcast started as a simple social media post on Saturday mornings. I don’t sleep much, but my wife likes to sleep in on Saturday. I started going to the office so I didn’t bother her. I would post pics of coffee and donuts or make short videos about stuff I was working on. People started responding to the videos, wanting to know more on the topics from the video post. A podcast seemed the easiest way to provide more than a short video could. The idea behind the social media post really connected with people. That inspired me to give more for anyone who wanted or needed the content. The feedback was motivational for me as well, so it became a self-fulfilling cycle of good vibes.

What’s a good episode for first-time listeners to check out?

The SMH is 50% business advice and 50% motivation. For business advice, recent episode “Stop Celebrating Failure, Make Changes Instead” is very popular. The episode I recorded the day after TEDx OKC that had a ton of motivational advice. The first “real” episode from August 12th, 2017 “Everyone Is Not Your Client” set up the format and expectations of the series really well.

What have been some challenges and lessons learned in the the production of your podcast?

The #SaturdayMorningHustle is produced and distributed via the Anchor App which is a very impressive, evolving podcast app / online resource. I started the SMH on Anchor to test the platform for potential business use. Anchor is a lot better now than originally, which has allowed me to get better at producing the podcast without too much extra effort or losing the DIY spirit of the show – even though I have a full podcast production studio in The Golding Group office. I went from recording each episode on the phone to using a mic and uploading the file via the webs portal for better quality. Occasionally, I use the phone app to record the episode in the car on the way to the office just to save time. Recently, I started shooting video of the podcast recording for Instagram TV connected to my IG account @TheKyleGolding. I’m still experimenting with that format, but it’s been fruitful so far.

Any behind-the-scenes stories you wish to share?

Occasionally people are in the building on a Saturday. I get some funny looks as I’m talking to myself (often loudly) when recording the podcast or social media videos. I shot a video in a park once and plenty of people walking their dogs or jogging thought I was weird. But, when someone tells me they listen to the podcast, took my advice, incorporated the tactics or even quote my word back to me it’s an amazing feeling of accomplishment.

A very nice young lady once pulled me aside during a (very loud) public event once to tell me she liked the podcast and social media post. As I leaned in to hear her, she started crying. I felt so bad, but she was happy not sad. She got advice she needed at the exact moment she needed it via the podcast and everything worked out well for her. That’s amazing! We were both a little embarrassed hugging and crying in the middle of a party, but it was worth it to hear her amazing story of perseverance.

What do you hope people will take away after listening to your podcast?

Today, being successful is not the straight-and-narrow A to B path it was in the past. This opens the door for people to create their own careers, supplement their day jobs with side-hustles or pursue personal passions such as art, music or community activism. There is no one way to be successful, and you get to decide what success means to you. The only rule is you will have to work for it. The more work you’re willing to put in, the more potential you have to control your own destiny. You need to work smart, work hard and stay motivated. This podcast helps you do just that in 5 minutes or less every single Saturday. If you’re going to talk the hustle and grind talk, then walk the walk. Rise and shine to outwork your competition, even on the weekend.

Anything else you want to say or let people know?

I never expected the #SaturdayMorningHustle to go beyond a hashtag, much less spawn a podcast. Sometimes you just have to put yourself out there and see what people react to, follow that opportunity and be open to the possibilities. There is plenty of success to go around for everyone, so I hope you all find that thing you want to do every day for the rest of your life. If I can help you, I’m more than happy to try.

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